In previous Scribe tutorials we learned about content optimization and link building, using one of my gardening posts as our example. Today we’re going to work on keyword research. When I wrote my daffodil post, I didn’t use this module, because I knew exactly what I wanted to write about, and I knew Scribe would let me optimize my writing after it was finished. But what if I sold daffodil bulbs, and was looking for a new angle to draw in new customers and bring back repeat customers? Then the keyword research tool would come in handy. Continue reading
As I mentioned in the Content Optimizing tutorial of this series, there are three components to the Scribe SEO Plugin, keyword research, content optimizing, and link building. Today I am going to show you how the link building component of the Scribe SEO service works.
Link building helps you connect your writing with other content on your website, as well helping you to find good websites to link to, or perhaps comment on, that strongly relate to your content. But you can’t link to content you haven’t created, so you can’t use the Link Builder until you’re written your content and optimized it.
After you have optimized your content, the Link Building module no longer nags you to analyze your content, but instead looks ready for action. The Link Builder module uses the keywords discovered by the Content Optimizer. When you click the Research button, you’ll see the following screen Continue reading
The Scribe SEO Plugin is a great way to learn how to improve your writing, while at the same time optimize your blog posts to rank well in search engine listings. This premium plugin is designed to check over your blog post or other online writing to make sure it conforms to search engine optimization (SEO) best practices. One of the main things it looks for is focus on certain keywords. This is the same thing you’d want to see in any good writing–focus on the topic. I signed up for this plugin because I wasn’t sure I was doing everything I could to make my writing search engine friendly.
Scribe Has Three Parts
There are three parts to this plugin: keyword research, content optimizer, and link building. After you’ve installed the plugin, you’ll see that three new modules have been added to your sidebar on the Edit Post page of your administrative backend. Not surprisingly, they correspond to the three parts of the plugin. I’m going to show you how the content optimizer works first, which is the middle of the three modules. Continue reading
My dear readers, I have been terribly amiss. Darren Rowse is offering two of his blogging e-books at 25% off for the month of November. Here it is, just about the end of November, and I’ve neglected to pass this along, and now time is almost up!
31 Days to a Better Blog is best for beginners. It is broken down into 31 sections. Each section has a challenge or task for you to accomplish, information on why the task is important, and tips and suggestions to help you get going. Of course you can take longer than a day to accomplish each section, or only work on it on the weekends–whatever your schedule permits. If you’re an experienced blogger, this book is handy to have around to get yourself out of a rut and find new ways to present your material. By the end of the 31 days, you’ll have:
- written a variety of different types and styles of posts
- learned techniques for coming up with new post ideas
- promoted your blog in a variety of ways
- built relationships with readers
- reached out to and developed working relationships with other bloggers
- developed an editorial calendar for your blog going forward
- discovered ways to be more connected to your niche/topic
- designed a plan for the next month of your blogging
Pretty good deal for $19.95, and it’s 25% off until the end of November!
The Copywriting Scorecard for Bloggers is especially helpful if you’ve been blogging for a while and just haven’t been getting the results you would like. It provides a list of recommendations to follow, as well as pitfalls to avoid, as you write that next blog post. It’s a checklist of things that are common in most great copywriting and mistakes that are commonly found in ineffective copy.
In all, there are 63 things to consider, all comprehensively explained and divided into these four easy to read sections:
- Writing — How to write engaging compelling posts.
- Scannability — How to ensure your posts are easy to scan read.
- Search engine optimization (SEO) — How to write posts that Google will like.
- Grammar — How to avoid errors that undermine your credibility.
Then, once you’ve read the recommendations, simply print out a scorecard, check how many recommendations you’ve incorporated into your post, then add up your score for a total out of 100. The higher your score, the more effective your post is likely to be. You’ll quickly identify things you can improve to help your post reach its full potential – all before hitting Publish.
The Copywriting Scorecard for Bloggers is much more than simply a checklist. In addition to an actual scorecard (actually you get 2 versions of it – one to print out and another that you can use to rate posts from within the pdf) this PDF resource includes solid practical teaching on different elements of writing blog posts.
The Scorecard section is accompanied by 2 additional chapters of teaching – one looking at principles to consider before you start writing and another on writing your posts. You also get a section which works you through an example post from ProBlogger which shows you how to rate a post step by step.
This eBook is over 100 pages in length and is the ideal companion for any blogger looking to improve their writing. Normally it is $29.97, but for today and tomorrow you can buy it for 25% less.
Start the New Year Right!
The holiday season is hectic, and you’re probably thinking, “Who has time to work on their blog right now?” My experience as a blog coach is that as soon as the new year begins, my clients want help getting back on track or improving their blogging. This is an excellent way to buy coaching for yourself that will pay dividends for all of 2011 and beyond.
Click here to visit ProBlogger and get your copies of each of these books. The discount code is November25 and it must be entered while in the shopping cart. Then click on “Update Cart” to apply the discount.
Darren Rowse says, “I’ll end the discount code as the clock ticks over to 1 December in Honolulu (5am Eastern in the US on 1 Dec) to make it truly an end of November close.” Unless you live in Hawaii, that gives you a bit more time to order these books at the discounted price, so I hope you can take advantage of it.
If you click on any of these links and then buy a book, I get a commission. Having purchased them myself, I thought they were worth promoting and signed up to become an affiliate.
Query Posts plugin author Justin Madlock states “The Query Posts widget was written to allow users that don’t know their way around PHP to easily show posts in any way they’d like. It’s like having a cool WordPress developer as a friend ready to do your bidding.” I agree. It takes many of the parameters of the
query_posts() function in WordPress and allows you to configure them by checking boxes and choosing list items. But like any full-featured piece of code, it has a bit of a learning curve. However, when you get it to work, it is enormously rewarding. I’d like to walk you through just one way you can use this plugin to direct some traffic to your older posts. Continue reading