Scribe SEO Plugin Tutorial: Content Optimizer

The Scribe SEO Plugin is a great way to learn how to improve your writing, while at the same time optimize your blog posts to rank well in search engine listings. This premium plugin is designed to check over your blog post or other online writing to make sure it conforms to search engine optimization (SEO) best practices. One of the main things it looks for is focus on certain keywords. This is the same thing you’d want to see in any good writing–focus on the topic. I signed up for this plugin because I wasn’t sure I was doing everything I could to make my writing search engine friendly.

Scribe Has Three Parts

Scribe SEO plugin sideberThere are three parts to this plugin: keyword research, content optimizer, and link building. After you’ve installed the plugin, you’ll see that three new modules have been added to your sidebar on the Edit Post page of your administrative backend. Not surprisingly, they correspond to the three parts of the plugin. I’m going to show you how the content optimizer works first, which is the middle of the three modules.

How the Content Optimizer Works

The first thing you need to do is write your blog post. As soon as you’ve saved your draft for the first time, “Content Required” in the Scribe Content Optimizer changes to “Content Ready,” and the little icon changes from red to green. But only you know when your content is really ready. Keep working on it until you think it’s done. Then take a look at the screenshot below while I explain the next step. (With all of the screenshots, just click on an image to enlarge it.) Scribe SEO plugin fields must be filled in There are two fields (blank areas) that must be filled in before you can ask Scribe to analyze your content. (These come from a theme, such as Thesis, or a plugin, such as All in One SEO Pack, and are needed to use Scribe. Consult the full list of compatible themes and plugins here.)

Custom Title Tag

The Custom Title Tag is where you type in a title written to best help search engines understand what your post is about. The Custom Title won’t show up on your blog, but it will show up as the title of your post on search engine results pages. (This means you can write one of those clever, punny magazine-style titles for your blog post, but have a more informative, keyword-dense title for the search engines to use.)

Scribe provides some instruction on how to best write this title, though you don’t get to see it until you’ve analyzed your content for the first time. You can also download a more extensive article on the whole process of SEO from the Scribe website.

Meta Description

In a similar manner, you need to write the Meta Description. This will be the actual description that shows up under the Custom Title on the search engine results page, so you need a keyword-dense description that will entice the reader to click on the link and actually visit your page. When you’ve entered text into those two fields, your screen should look similar to this (without the red, of course): Scribe SEO plugin analyze You can see how I’ve filled in the fields and you can compare them to the actual post on planting daffodils. The title of the blog post isn’t the same, is it?

Analyze!

I bet you’ve already guessed that the next thing to do is click that Analyze button. When you do, the screen will dim for a moment or two, and then a report will pop up on top of your admin screen. It might look something like this: Scribe SEO Plugin Analysis screen Uh-oh. I guess I need to go back to that post and fix it up. You can see that the Analysis screen tells you what you did right and what you did wrong. The tabs up at the top give you more information. I’m just going to show you two of them. Here is what the keyword analysis tab tells you: Scribe SEO Plugin keyword analysis tab (I actually took this screenshot after I improved the SEO of my post.) Below, the SERP tab shows you how the Search Engine Results Page will display your post. Scribe SEO Plugin SERP tab After you have followed all the advice Scribe had to give you, hopefully you will see this when you re-analyze: Scribe SEO Plugin Analysis results Scribe SEO Plugin Sidebar content optimizer You should also notice some changes in the right sidebar. Your score and keywords are both visible. This information also shows up when you list all your posts on the Posts admin page.

Scribe Pricing

I want you to notice something else in that sidebar. It tells you how many evaluations are left for the month. I mentioned in the first paragraph that Scribe is a premium plugin. When referring to WordPress themes and plugins, the word premium generally means you have to pay for it. But Scribe is actually a service that utilizes a plugin. There is a monthly fee for this service, and it is based on the number of times you click that Analyze button. (Click here for the current pricing structure.) If you didn’t edit your post further and just want to review the analysis that was already generated, you can click the Review button without it counting against the number of evaluations you have left.

I have learned a lot from using this plugin, and decided to become an affiliate for the service, so if you decide to subscribe to this service by clicking from my website, I’ll earn a commission. If you are feeling shaky about how well your writing shows up on search engines, this service can give you confidence. Read the refund policy. You have thirty days to try it out risk free. By then you should have a pretty good idea if it’s for you.

And remember, I’ve only covered one of the three parts to this service. I will cover keyword research and link building in future tutorials. Let me know if you have any questions about what I’ve covered today.

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